The company Ahrend a.s. (hereinafter referred to as "we", "us", or the "Controller") operates the website techoart.cz. The protection of your personal data is our priority. This document describes how we collect, use, and protect your data in accordance with EU Regulation 2016/679 (GDPR).
1. Data Controller
The controller of personal data within this website is:
Ahrend a.s.
U Továren 770/1b,
102 00 Prague 10,
Czech Republic
ID (IČO): 49240056
Email: marketing@ahrend.cz
Web: www.ahrend.com/cz/
2. What Data We Process and Why
- Technical (Strictly Necessary) Cookies
Our website runs on the Django framework. To ensure its proper and secure functioning, we use strictly necessary cookies that do not require your prior consent.
Purpose: Ensuring security (e.g., protection against CSRF attacks) and session management.
Legal Basis: Legitimate interest of the controller in the secure and functional operation of the website. - Analytical Cookies (Google Analytics)
If you provide us with your voluntary consent via the cookie banner, we use the Google Analytics service provided by Google Ireland Ltd.
Purpose: Monitoring traffic, analyzing user behavior on the website, and improving our services. This data is anonymized (e.g., IP address anonymization).
Processed Data: Browser information, device type, subpages visited, and time spent on the website.
Legal Basis: Your consent (Art. 6(1)(a) GDPR). - Marketing and Functional Cookies (YouTube)
We use embedded videos from YouTube on our website. When you visit a page with a video or play it, third-party cookies may be stored to provide player functionality, save user preferences, and track viewership statistics.
Purpose: Playing video content directly on the website and analyzing video interaction.
Legal Basis: Your consent (Art. 6(1)(a) GDPR).
3. Recipients of Personal Data
We transfer your data only to verified partners who help us operate the website:
- Google Ireland Ltd. (provider of Google Analytics and YouTube services).
- Providers of IT infrastructure and hosting services for techoart.cz.
4. Data Retention Period
- Necessary Cookies: Stored for the duration of the session (until the browser is closed) or for the time necessary to ensure security.
- Analytical Data: Stored for the period specified in the Google Analytics settings (usually 14–26 months).
5. Your Rights
In connection with the processing of personal data, you have the following rights:
- Right of access: You can request information about what data we process about you.
- Right to rectification: You can request the correction of inaccurate data.
- Right to erasure: If the data is no longer needed or you withdraw your consent.
- Right to withdraw consent: You can withdraw your consent for analytical cookies at any time by changing your browser settings or via the cookie banner.
- Right to lodge a complaint: You have the right to contact the Office for Personal Data Protection (www.uoou.cz).
6. Data Security
We have implemented technical and organizational measures to prevent unauthorized access to your data, its loss, or misuse. Communication between your browser and our server is encrypted using an SSL certificate.
7. Contact
If you have any questions regarding personal data protection, please contact us at: marketing@ahrend.cz
Last updated: March 2026
